Services · Workshops
Build the skills that drive results
Our practical, hands-on workshops help your team create content that connects, converts, and scales. Take individual workshops or a complete track.
Workshop Tracks
Track 1
Strategy
Set the foundation to align your investments with business outcomes and repeatable success.
Aligning Content Strategy to Business Outcomes
Connect your content strategy directly to measurable business goals — from customer retention to revenue growth. Participants learn a practical framework for evaluating every content decision through a business-impact lens.
Designing Customer Enablement for Digital Success at Scale
Design digital-first enablement that empowers your customers to get value faster and more independently, while still deepening engagement. We'll cover models for onboarding, multichannel distribution & orchestration, segmentation, roadmapping, discoverability, automated triggers, personalization, lifecycle & maturity modeling, scalability, and social support.
Content Deployment Strategies for Maximum Engagement
Even the most powerful content can underperform if it's released at the wrong time, through the wrong channel, or without a clear promotional plan. Learn how to build deployment strategies that maximize reach, drive initial engagement, and sustain audience attention over time.
Evaluating Content Outcomes and ROI
Move beyond vanity metrics to define, track, and interpret true indicators of content performance and business value. We'll explore actionable measurement models connecting to product adoption, support deflection, and net retention. We'll also cover methods for collecting and evaluating customer feedback.
Leveraging AI to Maximize Customer Enablement Impact
Move beyond the buzzwords to leverage the tools that will enable you to gain insights and design programs that scale and have more tangible outcomes for your customers. We'll help you develop benchmarks to evaluate and prioritize areas where you can gain the highest benefit.
Track 2
Information Architecture & Design
Build the structure that makes great content findable, scalable, and future-ready.
Designing a Unified Information Architecture for Your Organization
Create a coherent, organization-wide content structure that makes it easy for customers to find what they need — and for your teams to maintain. We'll cover taxonomy, hierarchy, and governance principles that work in the real world.
Personalizing the User Journey
Learn how to map your audience's distinct needs and use that insight to design and deliver more relevant, personalized content experiences using a data-driven approach.
Planning and Preparing for AI: Ready Your Data, Content, and Metadata
AI tools are only as good as the content they're trained on or working with. This session helps you assess and improve the quality, structure, and metadata of your content so you're positioned to get results from AI-powered tools — now and in the future.
Designing Content for Multichannel Delivery
Your audience doesn't live in one place — your content shouldn't either. This workshop explores how to design content intelligently for use across channels, evaluating the best content type per channel and strategies to minimize maintenance.
Optimizing Content for Search and Discoverability
Whether your customers are searching on Google, AI search tools, or within your own platform, discoverability is everything. This workshop covers SEO, AEO, and GEO fundamentals, internal search optimization, and how to structure content to surface where your audience needs it.
Designing Content for Localization
Reaching a global audience means more than translation — it means designing content that resonates across languages, cultures, and contexts. This workshop covers localization best practices, workflow design, and how to build content ready to scale internationally from the start. We'll also look at how AI plays into the localization landscape.
Designing Content for Accessibility
Accessible content isn't just a compliance requirement — it's a commitment to reaching every member of your audience. This workshop walks through practical content design approaches, content audits, industry standards (WCAG and EAA), and tools to improve your content's accessibility.
Designing Effective Conversations for AI Assistants
Learn the workflow and structure for designing conversations to create effective AI Assistants. We'll also discuss best practices for compliance and scalable AI conversations.
Track 3
Curriculum Design & Development
Turn expertise into experiences that inform, engage, and genuinely change what people do.
Designing Learning for Business Impact
Good design starts with the end in mind. You'll learn a data-driven approach for roadmapping and designing content to ensure every learning experience has a clear purpose and measurable impact. We'll craft effective objectives and ensure your final output is consistent with that goal.
Writing for Consistency and Quality
Inconsistent voice, style, and terminology erode trust — often without anyone noticing until it's too late. This hands-on session helps teams establish shared standards, create practical style guides, and develop editorial habits that keep quality high as content volume grows.
Designing the Learning Experience
Go beyond content delivery and design holistic learning journeys that account for how, when, and why people engage. This session helps you create meaningful interactive courses that help learners discover, make connections, and apply learning in the real world.
Storytelling & Visual Design
Narrative and visuals are powerful tools in a content designer's toolkit. Learn how to structure compelling stories and leverage effective visuals to convey a clear, memorable message that resonates with your audience using layout, typography, color, and styling for maximum impact.
Building Effective Assessments
Assessments validate user learning. Learn how to create meaningful assessments aligned to your learning objectives — including when to use informal assessments, skill badging, or formal certification, and how to construct each type.
Leveraging AI Effectively in Content Design and Development
AI tools can dramatically accelerate content production — when used thoughtfully. This session explores practical workflows for using AI to draft, review, and iterate on content while maintaining your brand voice, quality standards, and human editorial judgment.
Leveraging AI to Improve the Learner Experience
From adaptive learning paths to learner coaching, AI opens new possibilities for personalizing how learners engage with content. Explore the most impactful ways to integrate AI-driven features into your customer education.
Course Design for New Designers
Core course design principles and best practices for emerging designers, project managers, and product experts. Covers writing effective objectives, content flow, writing style, interactivity, assessment, QA, and futureproofing content.
How we deliver
Workshop options
Virtual sessions for your team which can include your examples in the activities. For custom workshop development or onsite options, contact us.
Workshop
Focused skill building
- Interactive, bring your own examples
- Templates and frameworks included
Workshop+
Extended coaching and reinforcement
- Everything in Workshop
- 8 hours of additional review and coaching to reinforce skills
- Access to a community of practice
Pair with Strategic Advisory
Program transformation
- Content audit
- Information architecture and style guide development
- Digital program transformation projects